15 Comments
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Janet Pierson's avatar

Why say your customer age is 35-65 when many of us are already older than that? Doesn’t that defeat your whole argument?

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Martha Abraham's avatar

@Janet Pierson

AGREED! I caught that too. Doctors treat us with the planned obsolescence approach after a certain age… u don’t need this test “anymore .” Always sounds like … u r going to be dead soon. AND no more “how old r u?” As DVF suggests…”u mean, how long have i lived?” I approach aging as life and my beat goes on. No deadlines please!

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Angela Thevenot's avatar

Agree! If we’re not going with the “anti-aging” scenario, there is no perimeter around age.

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Patrice Thorpe's avatar

I just asked the same thing - see below.

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Robin O.'s avatar

One of the things I have truly admired about you is the core philosophy to which you have stayed true throughout the years. You have always been about using makeup to enhance what you have instead of completely covering it up.

Jones Road has been that next phase to which you have evolved, bringing us the best of the best. Completely on your terms and fulfilling your vision. And we have benefited greatly! Thank you, thank you, thank you!

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Patrice Thorpe's avatar

I'm curious as to why you described your audience at a top age of 65. I'll be 73 in 5 days and I am part of your audience. Check my website agingtakesplanning.com. I started it 5 years ago and have recently begun a redesign so it's getting a "makeover" just like me. Lost 70 lbs and work 2 side gigs. Road trips are my hobby.

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Dina Fierro's avatar

Not THE Bobbi Brown saying she's "fairly skilled with makeup"!!!

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Letty A's avatar

I love Jones Rd. Have used it since the very beginning. I am 76 which seems a bit older than most of your customers. I have gotten my sister and niece to use it too. Thanks so much.

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Ginna Christensen's avatar

Such an important message for all of us to hear. Thank you Bobbi for the reminder. The world needs more voices like you!

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Kim West's avatar

AMEN!

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Patricia Cusack's avatar

I don't believe in anti-ageing either, only pro-ageing. After all, what is anti- aging? Being against ageing? It doesn't make sense.

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Marta DeBlock's avatar

Jones Road WTF for the win!

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thewildflowers's avatar

Do you have any idea where the frames that fit multiple sizes are from?

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Aisha Hunt's avatar

Framebridge is great!

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thewildflowers's avatar

Thank you!! 😊

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