Matchmaker: Makeup Edition
Personalized Shade Matching
I’ve been toying with an idea and want to test it out. Jones Road is up to a total of eight incredible stores. The team is well trained and fantastic, and if you’ve had a chance to check one out, I hope you agree. We’ve worked super hard on our shade matching through the website, but I also want to give the opportunity for you all to get the experience of one-on-one sessions with me- shade matching, product recommendations, etc.
So here’s the deal. If you become a founding member of this newsletter, you’ll be able to comment on this post to receive a digital copy of a personalized makeup color match from me. Welcome to Bobbi’s VIP club.
This is a bit of a trial run—I want to see how it goes and if you all like it. I’m keeping it simple to start: the first 25 founding members who comment on this post will get recommendations. You will receive your shades through Substack DM. All you need to do is comment a few simple notes.
Age:
Skin type/Lifestyle:
Makeup Style:
If it works, we’ll keep going. If not, we’ll try something else. But I thought it could be a fun way to connect more with those of you who are here early and supporting this space. Let’s see what happens. Stay tuned.
Xx
Bobbi




I love this Bobbi! I have used JR since the beginning and got recs when I came in person to your office and the flagship store. I would love a rec for my eyes. I usually just swipe Just a Sec. I am 46, a mom of two, and work multiple jobs as a content strategist, food stylist, and podcast host. I love the non-make up, make up look. I use basics like WTF foundation, powder, and mascara. I usually put on a cool gloss in Pink Gold or Bright Red. I also love the lip and cheek stick in Rose. My favorite product is Miracle Balm, I used Pinched Cheeks or Flushed. Excited to hear your thoughts ❤️
Age: 60
Lifestyle: working full time in healthcare Human Resources, in the office 4 days a week, enjoy the outdoors, food, wine and needlepoint
Makeup Style: Fast and minimal, but still want to look polished. Aging eyes make eye makeup challenging! Have a hard time maintaining a skin care routine. I’m in need of a total make up overhaul!